In CRM investments bigger isn’t always best; Cheaper isn’t always better value; Best isn’t always most appropriate. It should go without saying that appropriate business choices must benefit the business. They must pay back. It is important when considering a CRM investment to pause and consider what ‘appropriate’ means. In simple terms it means understanding…
Understanding the Marketplace for CRM Systems There are over 600 system products on the market today and they all describe themselves as ‘CRM’. This can at the very least be confusing, and at worst lead to failed system investments. In our blog we hope to introduce some helpful insights. A Bit of History In the early…
Business processes are a new kind of wasting asset……. Time for CRM with integral Agility! Are We a ‘Cooked Frog’? Some mornings I sip my coffee and ask myself if we’ve entered a cooked-frog era (you know the story of the frog who didn’t jump out of the hot water because he didn’t notice it…
There are hundreds of solutions out there carrying the label of ‘CRM’. In the past you could have seen all CRM solutions as offering the same fundamental functions, however things have changed. CRM products are now so different one from another, they can’t be just alternative software choices to do the same job. Yes, they…
The Right CRM Helps Staff to Create a Great Customer Experience Judging by successful projects productivity gains of 70% have been claimed, sales up, profits up, staff morale up Making a start on the CRM Journey It is hard to think of an example of an organisation that does not have a large number of relationships with…
