If you are successful in your life and work, you probably know that keeping it simple works (KISS), and this seems to be the wisdom that drives the style of The Beermat Entrepreneur book. So read it,…
In CRM investments bigger isn’t always best; Cheaper isn’t always better value; Best isn’t always most appropriate. It should go without saying that appropriate business choices must benefit the business. They must pay back. It is important…
Understanding the Marketplace for CRM Systems There are over 600 system products on the market today and they all describe themselves as ‘CRM’. This can at the very least be confusing, and at worst lead to failed system…
Business processes are a new kind of wasting asset……. Time for CRM with integral Agility! Are We a ‘Cooked Frog’? Some mornings I sip my coffee and ask myself if we’ve entered a cooked-frog era (you know…
There are hundreds of solutions out there carrying the label of ‘CRM’. In the past you could have seen all CRM solutions as offering the same fundamental functions, however things have changed. CRM products are now so…
